With the changes in social values and familial structure, many people now consider pet dogs their spiritual companions, even their family members. Pet dogs with their loyalty and vitality boost their values and importance in human society. Pet-dog ownership has become a common phenomenon in Taiwan these days.
Based on the theory of pet attachment, the objective of this study was to pursue leisure benefits, leisure constraints, and out-of-town tour demands among pet-dog owners and to explore the identified factors which may be or may be not critical. Questionnaires were designed and survey was performed based on the literature review and the relevant theoretical basis. There were 385 samples collected and 352 copies were implemented in this study. Descriptive statistics, independent-sample t-test, and Pearson product moment correlation were implemented for data processing and statistical analysis. The main findings of this study can be summarized as followings:
1. All dimensions of pet attachment are moderately positive in terms of leisure benefits, leisure constraints, and out-of-town tour demands.
2. The owners in this research have medium and upper perception of attachment with their pet dogs, medium and upper perception of leisure benefits, and medium perception of leisure constraints.
3. For pet-dog owners, the top requirement in out-of-town tour taking their pet dogs with them is friendly public transportation. Then come with friendly shopping and travel facilities, friendly dining facilities, and comfortable pet accommodation. A very promising tour market can be pursued among the three groups of tourists traveling with their pet dogs who are female, single, and no kids.