寵物網路社群對飼主幸福感與寵物棄養之影響—以寵物依附為中介變項

外文標題: 
The Influences of Pet Internet Community on Well-being and Abandonment-Pet Attachment as a Mediator
校院系所: 
嶺東科技大學國際企業研究所
指導教授: 
李宗愷
出版年份: 
2014年
主題類別: 
摘要: 

本研究目的在釐清寵物網路社群對寵物依附度與幸福感、寵物棄養的關聯。本研究對象以飼養寵物犬並加入寵物網路社群之飼主。研究方法採用網路問卷並以非隨機立意抽樣方式進行問卷調查,有效問卷155份。本研究利用spss 21.0為資料分析工具,並運用敘述性統計分析、信度、效度分析、相關分析、多元迴歸分析、層級迴歸分析等統計方法。研究結果發現:參加寵物網路社群可以顯著提升寵物依附度;參加寵物網路社群可以顯著提升幸福感;參加寵物網路社群可以顯著降低棄養寵物;寵物依附度可以顯著提升幸福感;寵物依附度可以顯著降低棄養寵物;寵物依附度對寵物網路社群與幸福感具部份中介效果;寵物依附度對寵物網路社群與棄養寵物具完全中介效果。

外文摘要: 

This research wish discussion, pet Internet community to pet attachment and Well being、pet abandonment the relationship. It used the provide internet questionnaire, the object of study raises the pet dog and joins the pet Internet community to raise the owner primarily, altogether recycled 155 questionnaires. This research used to SPSS 21.0 of the material analysis tool, to discusses four between whether forward affects.The results showed : Participate in pet internet community caught significantly improve pet attachment ; Participate in pet internet community caught significantly improve Well being ;Participate in pet internet community caught significantly reduce pet abandonment ;Pet attachment caught significantly improve Well being ;Pet attachment caught significantly reduce pet abandonment ;Pet attachment of the pet internet community and Well being with partial mediating effect ;Pet attachment of the pet internet community and abandoned pets with fully mediated effects.