生態旅遊遊客的環境素養、環境態度與保育行為之關係研究-以二水台灣獼猴自然保護區為例

出版年份: 
2011年
主題類別: 
關鍵字: 
摘要: 

本研究主要探討生態旅遊遊客的環境素養、環境態度與保育行為之關係研究。本研究採結構式問卷為工具,進行便利性抽樣調查,以彰化縣二水鄉台灣獼猴自然保護區的遊客為調查對象,先於100年1-2月間發放160份預試問卷,所得信度水準為高信度。於是在同年3-4月,分四次在現場發放正式問卷340份,剔除16份無效問卷後,得有效問卷324份,根據回收問卷進行統計分析,其結果摘述如下:(一)遊客的教育程度與具備的環境素養有關,其中以專科、大學者表現最佳。(二)遊客的教育程度與環境態度有關,學歷愈高者表現愈佳。(三)遊客的年齡與保育行為有關,年齡愈大,在保育行為的表現上愈佳。(四)遊客的環境素養、環境態度都和保育行為有顯著正相關。而環境素養、環境態度能有效預測保育行為,因此環境素養較高和環境態度較佳的遊客,在保育行為的表現也會比較好。(五)生態旅遊遊客的環境素養與環境態度有顯著正相關。(四)遊客的環境素養、環境態度都和保育行為有顯著正相關。

外文摘要: 

This research mainly focused on the correlation between eco-tourists’ environmental literacy, attitudes and conservation behaviors. A well-defined questionnaire was applied for data survey and collection with convenience sampling. The objectives of our investigation were based on the tourists of Er-Shui Formosan Macaque Natural Reserve in Chunghwa County. One hundred and sixty pre-questionnaires which were distributed were high reliabile from January to February 2011. There were another three hundred and forty formal detailed surveys which were divided into four times and given out at the very place from March to April during the year. Eliminating one hundred and sixty unavailing sheets from the total five hundred, three hundred and twenty-four valid ones were left. According to the valid questionnaires, the analytical results are: (1) The correlation between the level of education of tourists and eco-tourists’ environmental literacy is associated. Among the objectives of investigation, those who have partial college degrees or Bachelor degrees display more appropriate behaviors. (2) The correlation between the level of education of tourists and eco-tourists’ attitudes is associated. The ones who come from high educational background behave better than others. (3) The correlation between the level of education of tourists and eco-tourists’ conservation behaviors is associated. The ones who are senior care more than others. (4) Positive correlations exist obviously between eco-tourists’ environmental literacy, attitudes and conservation behaviors. Therefore, the one who has higher eco-tourists’ environmental literacy and attitudes towards conservation behaves better.(5) Positive correlations also exist obviously between eco-tourists’ environmental literacy and attitudes.